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Shawn Palmer Pimp

Palmer was the poster child for everything awesome about snowboarding.

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Palmer was the first multiple extreme athlete who competed in X-games boarder-x, skier-x, downhill mountain biking, and even motocross. This was his first pro model with Sims who he rode for his entire career until he started his own snowboard company Palmer Snowboards.  There is a great documentary on his career The Miserable Champion.