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1994  Santa Cruz Chris Roach

Chris Roach Genie

A legend in the sport is back.

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Chris Roach is one of the Nor Cal rippers from the early days that brought his skate style to the slopes. He rode for Sims for the beginning of his career and then jumped to Santa Cruz where he had a pro model for many years.  Chris went on to start a family and a heavy equipment excavation business but in 2015 he came back to the sport in a big way and started D-Day Snowboards.